This gives the company considerable latitude to shape the way the Web develops.Some ads on the Internet use an "an egregious amount of CPU or network bandwidth" and that has to stop, according to Google. Google's Chrome browser is the most widely used browser, on both mobile and the desktop, by a significant margin. While we'd imagine that a large majority of Web users will be glad to see less of this kind of advertising, the company's decision to act this way is sure to concern those who are wary of the outsized role the advertising giant plays on the Web. Chrome users can also override Google's ad blocking should they choose to. Google has a tool to let site operators check if their sites are deemed abusive, and the company will give them 30 days to remedy any problematic ads. These measures have been insufficient to prevent misleading or dangerous ads, hence Google taking further steps to banish them from the Web. In general, if an ad is particularly misleading, destructive, or intrusive, it runs the risk of being deemed abusive.Ĭhrome already takes some actions against certain undesirable website behaviors it tries to block popups, it limits autoplay of video, and it blocks certain kinds of redirection. The behaviors deemed abusive cover a range of user-hostile things, such as ads that masquerade as system error messages, ads with fake close boxes that actually activate an ad when clicked, phishing, and malware. Google is promising to punish sites that offer what the company calls " abusive experiences." Chrome 71, due for release in December, will blacklist sites that are repeat offenders and suppress all advertising on those sites.
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